Local SEO for Non-Techies
by Rokiah & Dol
- 226 pages
- 4 MB
- English
$19.90
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About this book
When someone nearby searches for what you sell, three businesses show up on the map. This book is about becoming one of them, without an agency, a developer or a marketing degree.
Local SEO for Non-Techies is written for shop, clinic, restaurant and service-business owners. It puts 80% of the effort where 80% of the result is: your Google Business Profile.
What is inside (221 pages, 12 chapters + 4 appendices)
- 1. What SEO actually is and is not, and the only three metrics that matter
- 2. Your Google Business Profile, the 80/20: claiming it, the 7 fields that matter, photos that convert, reviews the ethical way, posts
- 3. Your website's SEO foundation
- 4. Speaking your customers' language: keywords without the jargon
- 5. Pages every local business needs
- 6. Blogging without the time suck
- 7. Local citations explained
- 8 to 9. Links for local businesses, reviews as SEO
- 10. Measuring what matters
- 11. Common SEO scams to avoid
- 12. Your 90-day SEO action plan
- Appendices: plain-English glossary, tool recommendations, email templates, monthly SEO checklist
Who this is for
- Owners of local businesses who get calls from "SEO agencies" every week and cannot tell who is legitimate
- Anyone whose Google listing is unclaimed, half-filled or has three reviews
- Freelancers who want to offer local SEO to clients
Format
PDF and EPUB, 226 pages. Action checklist per chapter. Instant download.
