The Conversion Playbook

You are paying for traffic that leaves. Before you buy more ads, fix the page they land on. Doubling conversion is usually cheaper than doubling visitors, and this book is the manual for doing it. The Conversion Playbook covers the full path from landing page to checkout in 20 chapters, with an audit checklist and a 30-day sprint at the end. WHAT IS INSIDE (287 PAGES, 20 CHAPTERS + 4 APPENDICES) • Part 1, Understanding conversion: funnel anatomy, the math behind CRO • Part 2, Landing pages: anatomy of a high-converting page, headline formulas, above-the-fold, social proof, call-to-action optimisation, mobile • Part 3, Copywriting: conversion copy frameworks, pricing page psychology, form and friction optimisation • Part 4, Testing: A/B testing methodology, prioritisation frameworks, heatmaps and session recordings, the complete conversion audit checklist • Part 5, Full funnel: homepage strategy, product pages, checkout, thank-you pages and post-purchase upsells, exit intent and cart recovery • Appendices: the 30-day CRO sprint, audit checklist, A/B test tracker template, CRO tool guide WHO THIS IS FOR • Founders and marketers running paid traffic to a page that underperforms • E-commerce owners with a leaky checkout • Freelance marketers who want a repeatable CRO process to sell FORMAT PDF and EPUB, 213 pages. Every chapter has a what-you-will-learn, common mistakes and an action checklist. Instant download.

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