Email Marketing That Converts
by Rokiah & Dol
- 243 pages
- 4 MB
- English
$19.90
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About this book
Algorithms decide who sees your posts. Nobody decides who sees your emails except the people who signed up. Email is still the highest-return channel most small businesses have, and most of them run it badly.
Email Marketing That Converts takes you from an empty list to automated sequences that sell, with a playbook for each stage of the customer lifecycle.
What is inside (226 pages, 19 chapters + 3 appendices)
- Foundations: why email still wins, building your list from zero, deliverability basics, the full-funnel email map
- Systems: segmentation that works, automation architecture, subject lines that get opened, copy that converts, design that converts, an A/B testing framework
- Six sequence playbooks: welcome, nurture and drip, abandoned cart recovery, re-engagement and win-back, product launch, post-purchase and retention
- Scaling: analytics and KPIs, advanced personalisation and dynamic content, list management, hygiene and compliance
- Appendices: 30-day email launch calendar, subject line swipe file, email audit checklist and tool comparison
Who this is for
- Founders and creators starting a list from nothing
- E-commerce stores that only send discount blasts
- Marketers who inherited an email account and a mess
Format
PDF and EPUB, 243 pages. Each chapter has an action checklist. Instant download.
